During pregnancy ligament-relaxing hormones slacken the support of the lower back and the centre of gravity changes as the baby develops, usually leading to a backward leaning posture.

Coupled with fatigue and enlarging breasts that strain the upper back, pregnancy often induces back pain not previously experienced.

Once the baby arrives it's well known that the extent of equipment needed when out and about usually weighs more than the baby!

Excessive, uneven loads can accelerate problems with intervertebral discs and ligaments increasing the risk of back trouble and permanent deformation of the spine.

Together with BackCare - the national charity for healthier backs - we have developed the Active BackCare Child Care Bag specially designed to meet the needs of mothers and any one involved with day to day child care on the move.

The unique back panel allows for even weight distribution and maximum support when worn as a backpack- but it so easily converts to a buggy or pram bag using its simple, universal attachments.